Learning a Better Approach For Providing Personalization Using Event Driven Architecture

Personalization improves customer satisfaction and value across these services. Sportsbooks may tier varying levels of customers, offer specific incentives or promotions and grow targeted initiatives. But, if personalization is not done right, the result can be added complexity and prohibitive performance impacts.

In this webinar Mike Eisterer, Senior Solution Engineer, Push Technology, will share a better approach for providing personalization using a proven event driven architecture, with the benefits of:

  • Using event data distribution services to scale across massive concurrent bettors
  • Using a rules-based declarative approach to prescriptively organize event data for downstream distribution
  • Using role-based session rules to dynamically distribute event data based upon the customer’s tier, active promotions, and location

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